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Anamorphic

Who we are

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Who we share your data with

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Privacy Policy

1.  Introduction

Anamorphic & Co. Ltd (“Anamorphic”, “we”, “us”, or “our”) is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and share information about you when you engage with our website, services, or otherwise contact us.

We are registered in England and Wales as Anamorphic & Co. Ltd (Company No. 12784775), a turnkey construction and interiors firm providing architecture, interior design, construction, and home décor and furnishings services. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller.

2.  Our Details

Data Controller:  Anamorphic & Co. Ltd

Company No.:  12784775

Registered Address:  West London

Email:  letstalk@anamorphicandco.co.uk

Telephone:  +44 20 8068 2000

Website:  www.anamorphicandco.co.uk

3.  Information We Collect

We may collect and process the following categories of personal data:

3.1  Information You Provide Directly

  • Your full name, telephone number, and email address when you submit an enquiry or contact form on our website
  • Details about your project, property, or requirements that you choose to share with us
  • Correspondence and communications you send to us by email, telephone, or post
  • Information provided during consultations, site visits, or meetings
  • Financial and contractual information when you enter into a services agreement with us

3.2  Information Collected Automatically

  • Technical data including your IP address, browser type and version, operating system, and device information
  • Usage data including the pages you visit on our website, time spent on pages, and navigation paths
  • Cookie and tracking data as described in Section 9 of this Policy

3.3  Information from Third Parties

  • Referrals from architects, interior designers, property developers, or other professional contacts
  • Publicly available information such as professional profiles on LinkedIn or similar platforms

4.  How We Use Your Information

We use your personal data for the following purposes:

  • To respond to your enquiries and communicate with you about your project requirements
  • To provide, manage, and deliver our architecture, construction, interior design, and furnishings services
  • To prepare quotations, proposals, and contracts, and to administer your account
  • To process payments and manage financial transactions
  • To comply with our legal and regulatory obligations
  • To maintain and improve our website and services
  • To send you marketing communications where you have provided consent or where we have a legitimate interest in doing so
  • To protect the security of our business and prevent fraud

5.  Legal Basis for Processing

We only process your personal data where we have a lawful basis for doing so. Our legal bases are:

  • Contract: Where processing is necessary to perform a contract with you or to take steps at your request prior to entering into a contract
  • Legitimate Interests: Where processing is necessary for our legitimate business interests, such as responding to enquiries, managing client relationships, and marketing our services to business contacts, provided these are not overridden by your rights
  • Legal Obligation: Where we are required to process your data to comply with applicable law
  • Consent: Where you have provided your consent to a specific processing activity, such as receiving marketing emails or the use of non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal

6.  Sharing Your Information

We do not sell your personal data. We may share it with the following categories of recipients, only where necessary and appropriate:

  • Our team and collaborators: Architects, designers, engineers, and construction professionals working on your project, whether employed by us or engaged as partners
  • Supply chain partners: Suppliers, manufacturers, and logistics providers where necessary to fulfil your project requirements
  • Service providers: IT systems, CRM platforms, email marketing tools, cloud storage, and payment processors who act as data processors on our behalf under contractual obligations to protect your data
  • Professional advisers: Legal, financial, and insurance advisers where necessary
  • Regulatory and legal authorities: Where required by law, court order, or to protect our legal rights

7.  International Data Transfers

Some of our service providers and overseas collaborators may be located outside the United Kingdom or European Economic Area. Where we transfer personal data internationally, we ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements (IDTAs) or adequacy regulations, to protect your data in line with UK GDPR requirements.

8.  How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our standard retention periods are:

  • Client and project records: Retained for a minimum of 6 years following project completion in accordance with limitation periods under the Limitation Act 1980
  • Financial and accounting records: Retained for 6 years in accordance with HMRC requirements
  • Enquiries and pre-contract correspondence: Retained for up to 2 years where no contract is entered into
  • Marketing contact records: Retained until you unsubscribe or object to communications, following which we will retain only a suppression record

9.  Cookies

Our website uses cookies and similar tracking technologies to improve your browsing experience and to understand how our site is used. Cookies are small text files stored on your device.

We use the following types of cookies:

  • Strictly necessary cookies: Essential for the website to function correctly. These cannot be disabled
  • Performance and analytics cookies: Help us understand how visitors interact with our site, for example through Google Analytics
  • Functionality cookies: Allow our website to remember your preferences and settings

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. By continuing to use our site, you consent to our use of cookies in accordance with this Policy.

10.  Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the following rights in relation to your personal data:

  • Right of access: You may request a copy of the personal data we hold about you
  • Right to rectification: You may ask us to correct inaccurate or incomplete data
  • Right to erasure: You may ask us to delete your data in certain circumstances
  • Right to restrict processing: You may ask us to limit how we use your data in certain circumstances
  • Right to data portability: Where applicable, you may request your data in a structured, machine-readable format
  • Right to object: You may object to processing based on legitimate interests, or to direct marketing at any time
  • Rights related to automated decision-making: We do not make decisions about you based solely on automated processing

To exercise any of these rights, please contact us at letstalk@anamorphicandco.co.uk. We will respond within one calendar month. We may need to verify your identity before processing your request.

11.  Data Security

We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration. These include secure data storage, access controls, and staff training. While we take every reasonable precaution, no transmission over the internet is entirely secure. If you have any concerns about the security of your data, please contact us immediately.

12.  Third-Party Links

Our website may contain links to third-party websites, including our social media profiles on Instagram and LinkedIn. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal data.

13.  Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. The updated version will be published on our website with a revised “Last updated” date. We encourage you to review this Policy periodically.

14.  Complaints

If you have any concerns or complaints about how we handle your personal data, we would ask that you contact us in the first instance at letstalk@anamorphicandco.co.uk so that we can try to resolve the matter.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority, at any time. The ICO can be contacted at: www.ico.org.uk, or by telephone on 0303 123 1113.

15.  Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Anamorphic & Co. Ltd

Company No. 12784775

West London

Email: letstalk@anamorphicandco.co.uk

Telephone: +44 20 8068 2000

Website: www.anamorphicandco.co.uk

Anamorphic - Planning Guide